AMZLabFuture

CALMI

Calmi is a wellness brand focused on the design of functional jewelry that integrates natural therapies such as acupressure and magnetic therapy. With a minimalist aesthetic, its products combine style and health, positioning themselves as elegant accessories with therapeutic benefits.


Calmi's value proposition focuses on:

• A sophisticated design that fits with contemporary fashion.

• Integration of soft technology for wellness (such as magnetotherapy).

• Editorial communication and media coverage of design and lifestyle.

• A curated brand experience, from its catalog to its digital image.

The challenge
Calmi, a wellness accessories brand, found itself with an eCommerce store with low organic traffic and no professional presence on Amazon.
Their goal was to position the brand in the US with a strong identity, optimize the profitability of their premium products, and achieve a profitable launch from the first month.
The strategy
We design a comprehensive plan based on:

• High-intent keyword research.

• Creating listings with a focus on perceived value and visual storytelling.

• Production of A+ content and PPC campaigns segmented by user type.

• Activation of external remarketing campaigns to support the launch.

The execution
In less than 30 days, we created the complete brand ecosystem within Amazon:

• Storefront with consistent identity design.

• SEO and conversion optimized listings.

• Dynamic bidding strategy to maximize initial CTR and ROAS.

The results

• +$50,000 in the first month of launch.

• Organic positioning in the Top 10 of its category.

• 4.8 average rating on its first 30 reviews.

• Advertising ROI greater than 5x.